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Lubiam is a menswear brand that reflects and represents the spirit and values of the homonymous company based in Mantova.
The most representative elements of a man’s wardrobe are contaminated by an irresistible ‘joie de vivre’ and are revisited in an irreverent, carefree, unconventional way.
Lubiam addresses to a sophisticated globetrotter, who plays out of the box, defying traditional schemes. The man that wears Lubiam does not follow traced paths but loves to get lost in big metropoles, amongst the hypnotic street lights, between an afternoon in a museum and a dinner in a brasserie.
The brand presents menswear collections characterized by an unmistakable urban feel that encloses the characteristic tension and charm of a metropole.
Captivating energy and sophisticated comfort are the ingredients of this new project, a creative lab where functionality, style and experimentation are wisely mixed, leading to the discovery of a new contemporary aesthetic.
Lubiam FW20 collection reinterprets the key wardrobe pieces with a bold, relaxed attitude.
Let’s start from the classics: Tweed, Donegal and Shetland fabrics, developed in a wide range of colours and fabrics, are one of the main themes of the collection. These rough fabrics, which come from Irish and Scottish traditions, are revisited with a contagious energy, and give life to contemporary and up-to-date looks.
Jersey is as well one of the protagonists of next winter season: jersey garments – jackets, vests and coats – are soft, light, elastic: flawless in every occasion of our daily life.
Finally, the brand presents a selection of stretch, high performance garments, which are just perfect for the Lubiam man, impeccable and at ease from day to night.